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The Silent Forest Social Campaign | Sylvia Chen

The Silent Forest Social Campaign

Sep 2020
An Illustration series tells an interactable story on Instagram

This is a commercial cooperation with a Taiwanese film distribution corporation, Catchplay. I was invited to make illustrations for the team’s Instagram marketing campaign. The campaign illustrates a previous story of the main character in the film. By going to the very first account, audiences can experience this story in different plots by choosing between different options on their own.

Drag the handle to view between drafts and the results

I illustrated the movie still by tracing the photo Plus, I added details and emphasized the key objects by reducing colors around them and placing them in accent color (also the contrast color to green).